The company started off with a focus on adults, however, this year it launched an app for children. Researchers at City University of New York concluded that 34 hours using Duolingo is equal to studying a language for a semester in a university. People get hooked to the app because lessons are short and gamified which makes the process of language-learning fun. As a result, they earn crowns for achievements, and the program tallies how many continuous days they use the app. When users complete exercises within the skills, new levels are unlocked. The company uses the translation efforts of its users who are learning a new language to contribute to the translation effort for free.ĭuolingo divides each language into “skills” that include topics like food, weather, nature, and health. People have a lack of motivation to contribute to translating content on the internet. A less known fact about the edtech company is that it simultaneously translating the internet. Firstly, it is addressing the lack of bilingual speakers and helping people learn another language. Over the past nine years, the startup has grown to become the world’s most downloaded education app with zero advertising with over 300 million users worldwide.ĭuolingo is solving two global problems. Duolingo offers online language courses in 38 languages, delivered as bite-size lessons in game formats. Luis von Ahn and Severin Hacker founded Duolingo in 2011.
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